A wellness category went mainstream.
Continuous glucose monitors — once prescription-only medical devices — are now sold direct-to-consumer. Metabolic health podcasts top the charts, “glucose spike” content gets hundreds of millions of views, and the community speaks one word for practical tricks: hacks. From vinegar-before-carbs to post-meal walks, the audience is huge, engaged, and looking for a home base. “Tips” is generic. “Hack” is their language.
Market context — 2026