It already happened.
In 2024, a finance employee in Hong Kong wired $25 million after a video call with deepfaked colleagues. In 2025, fake celebrity scams generated billions in losses. Detection companies, fact-checking initiatives and crisis-response playbooks are all racing to catch up — but the public still doesn't know where to turn. When it happens to them, people don't look for “synthetic media verification solutions”. They look for help.
Market context — 2026